Umbrella hypnotism: You can't believe what people say
emotion is the energy required to learn anything - emotion –> imprinting .. e.g. Normandy peasant land beating
structure - not the content is message e.g. Romeo & Juliet vs West Side Story
There is a window in the time for imprinting & the meaning of the imprint varies from one cultures to another e.g. alcohol
To access the meaning of an imprint within a particular culture, you must learn the code for the imprint, e.g. cheese - USA (Dead), France (Alive)
Work: USA (Who you are), Money - proof vs France - Conversations about money vs sex
Quality: "It works", Perfection == "death" -- American vs Japanese companies
Health == movement
Luxury == military strips == proof vs
Alibis make sense of the code e.g. corporate jets and diamond rings.